Google Logo History

Google Official Logos


September - October 1998

Sergey Brin created first Google logo in September 1998 in the open source graphics software GIMP. And since Sergey wasn’t a designer, he applied simple effects that any novice graphics artist would apply to a piece of text in a powerful image editing software. Sergey used primary colours, added some emboss effect to make it look like 3D and Google had its first logo ready!

November 1998 - July 1999

Later in November 1998 they added a shadow to the letters, changed the colours a bit and added a Yahoo! like exclamation mark which was quickly dropped.

August 1999 - now

From August 1998, the Google logo becomes a very simple logo made up of a simple font and some basic colors. It seems almost amateurish. The simplicity of the logo could possible represent the simplicity of the search engine. There are numerous debates/discussions on the web about the google logo. One discussion centered around the two O's in Google, representing infinity. The logo was designed by Ruth Kedar. The logotype is based on the Catull typeface.

“There were a lot of different color iterations,” says Ruth Kedar. “We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn’t follow the rules.”

Google Doodles

Burning Man Festival

Every once in a while, you will see the Google logo change to represent a current topic e.g The Olympics, World Cup etc. These logos are called Google doodles. The doodles are currently created by Dennis Hwang and he has created over 150 doodles since he started working at Google. Apparently, the first doodle was produced by the founders Larry and Sergey. The logo was created when they attended the Burning Man festival in summer 1999. They put a little stick figure on the home page logo in case the site crashed and someone wanted to know why nobody was answering the phone.

Google doodles, the drawings that are designed on, around and through the Google logo on our home page, have long been part of Google's history. As a Google intern in 2000, Google Webmaster Dennis Hwang began celebrating and marking worldwide events and holidays with doodles. Since then, the work of the doodle team has been seen by millions and reached cult status, with fans waiting with bated breath to see the next creation on the Google homepage.

"I had an internship with Google in college. I was given the task of helping with websites creation, and I soon became an assistant webmaster. Before I joined Google, the founders Larry Page and Sergey Brin were already thinking about holiday logos...and when I joined, they knew I was studying art and suggested I should give it a shot. While being Google Webmaster is my main job, I've been doing doodles since then as a part-time project."

Google 9th Birthday

Earth's Day

Valentine's Day

Mother's Day

Independence Day

Charles Darwin's Birthday

Doodle4Google Competition

Google holds a Doodle4Google competition for students in grades K–12 to create their own Google doodle. Winning doodles go onto the Doodle4Google website, where the public can vote for the winner, who wins a trip to the Googleplex and the hosting of the winning doodle for 24 hours on the Google website. The competition originated in the United Kingdom, and now also exists in the United States.

"Both our country and our world are undergoing significant change and this year we invited students to doodle around the theme "What I Wish for the World". At Google we believe in thinking big, and dreaming big, and we can't think of anything more important than encouraging students to do the same."

National Winner 2009
"A New Beginning"
Christin Engelberth (Texas, USA)



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